Principal Partner Sponsor Package
- Curtis Goddard

- 18 hours ago
- 3 min read

Front-of-Kit Rights
$30,000 per year | 3-year agreement | Men's & Women's Team Coverage
Equity Alignment: Each $1 spent on sponsorship equals 1 Class C warrant unit from the club’s dilutable Class C supporter pool, subject to governing documents and definitive agreements.
The Principal Partner is the club’s top commercial position and its most prominent branding opportunity across the Copperheads platform. This partnership is built for an organization that wants premium visibility, long-term alignment, and a central role in helping grow a values-driven club with expanding teams, sports, and community activities.
What This Package Delivers
As Principal Partner, your brand receives the most visible placement on the club’s most important apparel asset: the front of the match jersey. Beyond jersey visibility, this package is designed to deliver meaningful exposure across digital, video, event, and community touchpoints, while also creating room for custom execution beyond standard sponsorship inventory.
Merchandise & Apparel
Premium front-of-kit logo placement on official match jerseys
Expansive approved use of our logo for co-branded marketing and promotional purposes including commissioned pieces from our supplier at cost
Lead visual association with the club’s primary on-field identity
Opportunity to extend a discounted primary sponsorship into additional sports or activities through separate agreement
Video Streaming & Video Content
Lead sponsor recognition on livestreams when produced
Inclusion in highlight packages, recap content, and promotional video edits
Logo inclusion in sponsor slates, overlays, or visual treatments where format allows
Priority recognition in produced video content tied to the club, including projects such as a business of sport vlog
Social Media
Lead-tier inclusion in sponsor recognition posts
Tagged presence in selected announcements, matchday content, milestone posts, and campaigns
Priority logo placement in shared sponsor graphics
Inclusion in digital storytelling tied to the club’s season, growth, and community presence
Website & Digital Presence
Premium placement in the sponsor directory or featured partner offer section
Linked logo and business profile where supported
Inclusion in sponsor acknowledgments and club-facing digital materials
Opportunity for enhanced visibility through custom digital content or partner spotlight features
Event & In-Person Activation
Subject to venue approval, event format, and available inventory:
MC or PA acknowledgments
Signage opportunities
Sponsor table or activation space
Hospitality or ticketing options
Videoboard inventory where available
Priority consideration for premium in-person visibility opportunities
Print, Signage & Collateral
Where produced, your brand may be included in club and event materials using sponsor-provided creative assets. If a sponsor requests new creative, signage, or collateral to be designed, produced, or installed through a club-approved vendor, those production costs may be billed separately unless otherwise agreed.
This may include:
event programs
sponsor boards
flyers and handouts
downloadable club materials
fundraising or banquet materials
other club or event-related printed collateral
Community Impact
Principal Partner support helps fund club operations, player development, and the continued growth of the Copperheads across teams, sports, and activities. It also helps offset travel, which is one of the club’s largest expenses, including regular season conference travel, East Coast playoff travel, national championship travel, annual Las Vegas 9s participation, and international touring opportunities such as England or Africa.
Just as importantly, this support helps create an environment where athletes are pushed to grow not only in competition, but also in leadership, work ethic, coachability, and service to the broader community.
Art of the Possible
This package is intended to be a platform, not a box.
If you can dream it, and we can execute it, we will work with you to bring it to life. That may include custom activations, themed events, co-branded campaigns, hospitality concepts, fan engagement ideas, community initiatives, or other creative partnership elements that go beyond standard sponsorship inventory.
Strategic Expansion Opportunities
The Principal Partner package can be expanded through separate plain-language email-based agreements to include:
additional teams
additional sports or activities
broader community initiatives
category exclusivity
renewal priority
bundled multi-property pricing
custom activation campaigns
Sponsors that commit upfront across multiple Copperheads properties may qualify for bundled pricing under a broader strategic partnership agreement.
Inventory Flexibility Note
Certain in-person benefits depend on venue infrastructure, venue approval, and event operations. Where those opportunities are available, the Principal Partner receives first priority for inclusion.
Closing
The Principal Partner position is designed for a brand that wants to be seen, remembered, and meaningfully connected to the growth of the Copperheads as we compete at the highest possible levels of club sport in the United States.
If this level of partnership aligns with your vision, we would welcome the opportunity to build a long-term agreement around the club’s most valuable assets.




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